Your Digital Sales Machine

We're not just another digital marketing agency. We're your sales operation, powered by data, technology, and measurable results.

Schedule your Sales Analysis

Why do companies choose P2P Mkt
over traditional agencies?

Traditional Agencies

  • Focus on likes, impressions and engagement
  • Beautiful reports with vanity metrics
  • Campaigns disconnected from the sales process
  • Separate teams that don't talk to each other
  • Results difficult to measure in revenue

P2P Mkt

  • Absolute focus on sales and revenue
  • Real-time dashboards connected to your CRM
  • Operation integrated into the complete sales funnel
  • Single team with a 360º customer view
  • Transparent ROI: each money invested = X sales

Transforme Clicks on Real Customers

Paid Traffic That Generates Results (Not Just Visits)

Stop wasting budget on ads that don't convert. Our paid traffic management attracts exactly who's ready to buy from you, not just random visitors.

From the first click to the final sale, we take care of every detail: surgical tracking, campaigns that actually sell, and daily optimizations that multiply your return. While your competitors burn cash, you win customers.

Accurate Tracking

You know exactly where every penny of your profit comes from

Customized Strategies

Your business is unique. Your campaign will be too.

Ads That Convert

We create messages that make your audience stop scrolling and start buying

Relentless Optimization

Daily tweaks to squeeze every drop of ROI

Laser Targeting

Your ad in front of those who really matter

Full Transparency

Clear reports that show every result (no fluff)

Why
Smart Companies
Choose Us

Performance experts since day 1

Forget that agency that promises results "in 6 months." We create high-impact campaigns with:

Accurate Tracking

You know exactly where every penny of your profit comes from

Customized Strategies

Your business is unique. Your campaign will be too.

Ads That Convert

We create messages that make your audience stop scrolling and start buying

Relentless Optimization

Daily tweaks to squeeze every drop of ROI

Laser Targeting

Your ad in front of those who really matter

Full Transparency

Clear reports that show every result (no fluff)

Results You Can Expect

More Qualified Leads

People who really want what you offer

Growing Sales

Not just traffic, but real revenue

Extraordinary ROI

Every real invested working in your favor

Accelerated Growth

While SEO grows slowly, your ads sell today

Ready to See Your Business Take Off?

Let's grab a coffee and show you how we can turn your paid traffic investment into the best
decision of the year.

No fluff. No empty promises. Just real results that impact your bottom line.

Schedule a Free Consultation
Our History

The P2P Sales Journey

P2P Sales was born out of a real frustration: companies investing millions in digital marketing without being able to connect these actions to real revenue.

As a subsidiary of Personaliza, a leading company in customer relationships and retention, we identified a critical gap in the market: agencies focused on vanity metrics while companies needed sales.

🎯
Our mission is clear: To transform digital marketing into a predictable, measurable, and scalable sales machine.
Our Values

Our DNA

💼

Sales Thinking, Not Advertising Thinking

Our team comes from B2B sales, growth hacking, and revenue operations backgrounds. We understand conversion funnels, lead qualification, and sales cycles.

📊

Data-First, Creative-Second

Decisions based on CRM, conversion, and revenue data. Creativity at the service of results, not the other way around.

🔄

360º Customer View

From the first announcement to post-sale, we consider the entire journey. Marketing, sales, and customer success work together seamlessly.

Proprietary Technology

We develop tools and automations that connect all touchpoints with real sales data.

🤝

Strategic Partnership

We're not suppliers. We're an extension of your sales team, with skin in the game in the results.

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Our Team

Our Team

We don't have "social media managers" or "creative designers."
Our team is made up of:

  • Revenue Operations Specialists: Build and optimize sales funnels
  • Growth Hackers: Find scalable and replicable channels
  • Sales Development Reps: Understand qualification and commercial approach
  • Data Analysts: Transform data into actionable insights
  • Marketing Engineers: Develop automations and integrations

A team that speaks the language of sales, not agency.

P2P Methodology

01
INTELLIGENCE
Diagnosis and Market Intelligence
Before you invest a penny, we deeply understand your market, competitors, customers, and current operations.

✓ In-depth competitive analysis (positioning, pricing, messaging)
✓ Mapping the real purchasing journey (not the one you imagine)
✓ Identification of ICP (Ideal Customer Profile) based on data
✓ Complete audit of current funnel and leak points
✓ Metrics benchmarking (CAC, LTV, conversion rate, cycle time)
✓ Analysis of sales capacity and operational bottlenecks

Tools: Search trends analysis, mystery shopping, customer interviews, CRM analysis

02
ARCHITECTURE
Operation Planning & Architecture
With the diagnosis in hand, we design the complete architecture of the sales machine.

✓ Defined technology stack (CRM, automations, tracking, attribution)
✓ Sales funnel designed with qualification gates
✓ Matrix of prioritized acquisition channels (paid, organic, partnerships)
✓ Messaging playbook by funnel stage
✓ Definition of SLAs between marketing and sales
✓ Real-time metrics dashboard
✓ Budget allocation by channel and objective

Methodology: Proprietary P2P Canvas Framework, ROI Modeling by Channel, Definition of Unit Economics (CAC Payback, LTV:CAC Ratio), 90-Day Roadmap with Clear Milestones

03
IGNATION
Implementation and Launch
We get the machine up and running. We implement technology, create assets, set up campaigns, and train teams.

✓ Complete CRM and automation setup
✓ Implementation of sales tracking and attribution
✓ Creation of landing pages optimized for conversion
✓ Setting up campaigns on prioritized channels
✓ Performance-based creative library
✓ Sales team training in digital leads
✓ Qualification and baton passing processes
✓ Full integration: ads → website → CRM → sales

Activated channels: Google Ads (Search, Display, Performance Max), Meta Ads (Facebook, Instagram, WhatsApp), LinkedIn Ads (B2B), technical and content SEO, Email marketing and automations, Multiplatform remarketing

04
OPERATION
Active Management and Continuous Operation
We manage day-to-day operations with an obsessive focus on optimization and scale. Test, learn, optimize, scale.

✓ Real-time metrics monitoring
✓ Bid, audience, and creative adjustments
✓ Lead quality analysis and sales feedback
✓ Continuous A/B testing (copy, design, offers, pages)
✓ Weekly alignment with the sales team
✓ Identification of new channels and audiences
✓ Resolution of technical problems and bottlenecks

Optimization Framework: 2-week Sprint: Week 1: Test 3 hypotheses per channel, Week 2: Analysis, scale the winner, kill the loser, Repeat

KPIs monitored: CPL (Cost per Lead), SQL Rate (Lead to Sales Qualified Lead), CAC (Customer Acquisition Cost), Conversion Rate per stage, Revenue per channel, LTV:CAC Ratio, Payback Perio

05
EVOLUTION
Analysis, Insights and Strategy
Monthly strategic reviews where we analyze results, identify patterns, and adjust strategy.

✓ Executive report focused on revenue and ROI
✓ Attribution analysis: which channel generates the most actual sales
✓ Behavioral insights from high-value customers
✓ Expansion or pivot recommendations
✓ Benchmarking vs. previous month and goals
✓ Action plan for the next cycle

Advanced analytics: Cohort analysis of customers by channel, Predictive LTV modeling, Attribution modeling (first-touch, last-touch, multi-touch), Win rate analysis by lead source, Revenue per marketing dollar (RPMMD)

Meetings: Weekly: Operational sync with marketing and sales, Monthly: Strategic review with leadership (CMO/CEO), Quarterly: Business review and expansion planning

06
SCALE
Expansion and Multiplication of results
With a validated and predictable machine, we set out for aggressive scale and market expansion.

Vertical Scaling (More than what works): Increased budget in profitable channels, Expansion of similar audiences, Regionalization and deeper segmentation, Multiplication of winning creatives

Horizontal Scaling (New Channels and Markets): Activation of complementary channels, Entry into new geographic markets, ICP expansion into adjacent niches, Strategic partnerships and co-marketing Multiplication (Replication and Automation): Automation of repetitive processes, AI for personalization at scale, Self-service funnels for low-touch sales, Account-Based Marketing (ABM) for large accounts

Scale guardrails: Never sacrifice CAC payback, Maintain or improve SQL rate, Ensure sales capacity to absorb volume, Preserve customer cultural fit (churn prevention)

Contato

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